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About Us
Elevated Cookie, Cupcake and Cake Decorating Experiences!
Looking for the perfect party craft to impress your guests? Who doesn't love decorating delicious from-scratch treats?!
Let us bake the goods and bring everything you need to help you and your friends effortlessly create IG-worthy desserts! Our decadent cookies, cupcakes, and cakes and frostings are completely hand-crafted in small batches with only the best ingredients (European butter, real vanilla bean, homegrown lemons) and zero shortening or preservatives.
We've got countless cookie cutters and the chicest sprinkles to choose from, and we'll happily obsess over every detail so you can just relax and enjoy your event!
Get out of your kitchen and get #sugarcrafty instead!
Our Story
Roopika Malhotra is a mother of two and a self-taught baker, cookier, and cake decorator. After cleaning one too many flour spills with her young kids underfoot, she decided to create Sugarcraft® to give busy parents (and fellow neat-freaks!) a way to skip the hassle of prep and get straight to the fun part of baking with children—the decorating!
Before launching Sugarcraft® in 2016, Roopika spent over a decade as a writer and editor—first, as a Food/Beauty Editor at magazines including Real Simple, Allure, and ELLE in New York, and eventually as a Copy and Editorial Director at Anastasia Beverly Hills in Los Angeles. In between, she gained experience as a lifestyle/mom blogger and brand consultant, picking up some baking and party styling skills along the way.
Inspired to combine her editorial eye with her love of event design and elegant baked goods, Roopika set out to make the art of cake and cookie decorating chic, effortless, delicious, and fun!